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A clear AI readiness check for modern marketing teams

Understand what's blocking AI-driven performance in your marketing and what to fix first

AI is no longer optional in marketing. But for most organisations, progress is slower and riskier than it should be.
 
Teams are experimenting. Budgets are being allocated. Expectations are rising. Yet results are inconsistent, hard to scale, and difficult to defend.
 
The AI Maturity Assessment gives you a fast, focused view of whether your marketing organisation is actually ready to use AI in a way that improves performance.

A practical AI readiness check for marketing teams

The AI Maturity Assessment is a short, structured diagnostic designed specifically for data-driven performance marketing.

It evaluates how ready your organisation is to apply AI across acquisition, CRM, lifecycle marketing, optimisation and measurement.

It assesses 4 critical levers:

  • Data
  • People
  • Process
  • Technology

The output is an objective snapshot of your current AI maturity, grounded in how your marketing operation really works today.
 

This isn't a generic AI survey or a technology audit. It is built for marketers who need clarity they can act on.

Remove risk and wasted effort

The assessment pinpoints the specific blockers that are slowing AI adoption and limiting impact. Instead of broad ambition or abstract scores, you see where progress is breaking down and why.

It helps you:

• Identify the operational constraints holding AI back

• Prioritise fixes that unlock momentum, not more pilots

• Avoid investing in tools before foundations are ready

• Focus AI effort where it will deliver measurable return

• De-risk decisions before committing budget and credibility

You move from assumption to evidence, and from experimentation to intent.

Free AI Assessment for Marketers

What you get

If AI feels urgent but progress feels uncertain, this assessment gives you a clear starting point.

Results are instant and tailored to your responses.

  • A clear AI maturity level from Experimenting to Optimising
  • A quantified score across data, people, process and technology
  • Visibility of your strongest capability and your biggest drag on performance
  • A prioritised view of where to act now versus later
  • Practical next steps aligned to real marketing use cases

This assessment is designed for CMOs and senior marketing leaders.