--- description: Progressive, essential reading for marketers navigating the intersection of AI, data and marketing and the future of intelligent execution. image: https://data-agents.co.uk/hubfs/AI-Generated%20Media/Images/A%2021%20ratio%20abstract%20digital%20composition%20symbolizing%20collaboration%20between%20human%20and%20AI%20Use%20layered%20gradients%20flowing%20data%20lines%20and%20intersecting%20geometric%20shapes%20to%20represent%20logic%20speed%20and%20automation%20Include%20subtle%20silhouettes%20or%20outlines%20of%20a%20huma.png --- [Skip to main content](https://data-agents.co.uk/blog#main) [![Data Agents Logo - Blue PNG (208 x 70 px) (1)](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) ![Data Agents Logo - Blue PNG](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG.png?width=200&height=200&name=Data%20Agents%20Logo%20-%20Blue%20PNG.png) ![Data Agents Logo - Blue PNG (208 x 70 px) (1)](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) ![Data Agents Logo - Blue PNG](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG.png?width=200&height=200&name=Data%20Agents%20Logo%20-%20Blue%20PNG.png)](https://data-agents.co.uk/) - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) Open main navigation Close main navigation - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) - Search - [Free Resources](https://data-agents.co.uk/resources) [Free Resources](https://data-agents.co.uk/resources) Search # Our latest news and views Progressive, essential reading for marketers navigating the intersection of AI, data and marketing and the future of intelligent execution. Stay ahead of what’s next - before it becomes table stakes. ## [Where we use AI in customer analytics and where we don't](https://data-agents.co.uk/blog/where-we-use-ai-in-customer-analytics-and-where-we-dont) We've spent the past year building customer analytics with AI agents. The same few jobs keep coming up where AI reliably works well. There's also a clear set where we tell clients not to use it. This ... [Read More](https://data-agents.co.uk/blog/where-we-use-ai-in-customer-analytics-and-where-we-dont) ###### [AI agents in customer analytics: what a year of builds taught us](https://data-agents.co.uk/blog/ai-agents-in-customer-analytics-what-a-year-of-builds-taught-us) ###### [Keyword research is dead. Prompt research is what matters now.](https://data-agents.co.uk/blog/prompt-research-beats-keyword-research) ###### [Most synthetic research gives you generic answers](https://data-agents.co.uk/blog/synthetic-personas-responses-from-no-one-real) ###### [Retention teams are held accountable for metrics they can't control](https://data-agents.co.uk/blog/retention-teams-blamed-uncontrollable-kpis) ###### [Most marketing compensates for weak strategy with high frequency](https://data-agents.co.uk/blog/weak-strategy-high-frequency-abba-newbery) ###### [Data ownership beats model sophistication in enterprise AI](https://data-agents.co.uk/blog/data-ownership-beats-ai-sophistication-ula-nairne-stelia) ###### [![For every pound a marketing team spends on software, it spends roughly six on the people running it.](https://data-agents.co.uk/hubfs/Gemini_Generated_Image_5zmtm25zmtm25zmt.png) The £1:£6 problem in marketing services: what changes when AI agents own the work](https://data-agents.co.uk/blog/the-16-problem-in-marketing-services-what-changes-when-ai-agents-own-the-work) ###### [Brief quality beats AI intelligence](https://data-agents.co.uk/blog/brief-quality-beats-ai-intelligence) ###### [Your AI Reporting Tool Is Visualising Fiction](https://data-agents.co.uk/blog/ai-reporting-visualising-lies-faster) [1](https://data-agents.co.uk/blog) [2](https://data-agents.co.uk/blog/page/2) [3](https://data-agents.co.uk/blog/page/3) [4](https://data-agents.co.uk/blog/page/4) [All](https://data-agents.co.uk/blog/all) [Next](https://data-agents.co.uk/blog/page/2) ![Agentic AI solutions for marketers](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) ©2026 Foundry Data Ltd t/a Data Agents. 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