AI for More Effective Performance Marketing

AI Search Playbook

Generative AI has rewritten the rules of search. This playbook gives you the strategies, metrics, and action plans to win visibility in the AI-powered search era.

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Find your AI Agent

Discover high-impact applications of AI Agents across marketing strategy, data, automation and analytics - generating tailored ideas for your specific circumstances.

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Whitepaper - The CMO’s Guide to AI in Insurance

AI won’t fix your broken workflows. It exposes them. This whitepaper isn’t about tech stacks. It’s about how insurance marketers can evolve their operations – from experimentation to orchestration – using AI as a catalyst.

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The Precision Brief

Every week, we share a clear, usable insight for marketers who want less noise and more return.

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Talking Agentic AI

We cover what the right circumstances are for Agentic AI to add value, how brands can ensure Agents are controlled and some examples of brands using them well.

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Create for the Crawler

Being ‘the answer’ starts with how you write - and structure In the GEO era, getting found by AI isn’t about clever headlines or SEO-optimised blog posts. It’s about creating content that machines can cite - clearly, confidently and accurately.

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