The AI Maturity Assessment is a short, structured diagnostic designed specifically for data-driven performance marketing.
It evaluates how ready your organisation is to apply AI across acquisition, CRM, lifecycle marketing, optimisation and measurement.
It assesses 4 critical levers:
This isn't a generic AI survey or a technology audit. It is built for marketers who need clarity they can act on.
The assessment pinpoints the specific blockers that are slowing AI adoption and limiting impact. Instead of broad ambition or abstract scores, you see where progress is breaking down and why.
It helps you:
• Identify the operational constraints holding AI back
• Prioritise fixes that unlock momentum, not more pilots
• Avoid investing in tools before foundations are ready
• Focus AI effort where it will deliver measurable return
• De-risk decisions before committing budget and credibility
You move from assumption to evidence, and from experimentation to intent.
If AI feels urgent but progress feels uncertain, this assessment gives you a clear starting point.
Results are instant and tailored to your responses.
This assessment is designed for CMOs and senior marketing leaders.