All articles from Simon Spyer

• Apr 10, 2026, 10:28:36 AM

Stop Evaluating AI Tools. Start Auditing Your Data.

• Apr 10, 2026, 9:11:49 AM

AI-Accelerated Marketing: Why Strategy Still Determines the Outcome

• Mar 30, 2026, 5:15:25 AM

What subscriptions actually teach us about AI, data and CRM

• Mar 16, 2026, 7:40:29 AM

Sky's Loyalty Fix was an Admission of Defeat

• Mar 9, 2026, 5:26:30 AM

AI Isn’t Your Problem. Your Starting Point Is.

• Feb 20, 2026, 12:15:36 PM

AI Discovery Is Mainstream. Now It Needs a Strategy.

• Feb 9, 2026, 12:09:35 PM

GEO monitoring tools: how smart brands avoid the wrong data decisions

• Feb 2, 2026, 7:28:38 AM

AI Doesn't Scale on Ambition. It Scales on Structure.

• Dec 12, 2025, 12:32:02 PM

The 2026 Marketing Org: Roles, Skills and Structures That Win

• Nov 28, 2025, 1:56:27 PM

The CMO’s AI Playbook: Leading Transformation Beyond the Tech Stack