--- title: | insight description: insight | Progressive, essential reading for marketers navigating the intersection of AI, data and marketing and the future of intelligent execution. image: https://data-agents.co.uk/hubfs/AI-Generated%20Media/Images/A%2021%20ratio%20abstract%20digital%20composition%20symbolizing%20collaboration%20between%20human%20and%20AI%20Use%20layered%20gradients%20flowing%20data%20lines%20and%20intersecting%20geometric%20shapes%20to%20represent%20logic%20speed%20and%20automation%20Include%20subtle%20silhouettes%20or%20outlines%20of%20a%20huma.png --- [Skip to main content](https://data-agents.co.uk/blog/tag/insight#main) [![Data Agents Logo - Blue PNG (208 x 70 px) (1)](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) ![Data Agents Logo - Blue PNG](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG.png?width=200&height=200&name=Data%20Agents%20Logo%20-%20Blue%20PNG.png) ![Data Agents Logo - Blue PNG (208 x 70 px) (1)](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) ![Data Agents Logo - Blue PNG](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG.png?width=200&height=200&name=Data%20Agents%20Logo%20-%20Blue%20PNG.png)](https://data-agents.co.uk/) - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) Open main navigation Close main navigation - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) - Search - [Free Resources](https://data-agents.co.uk/resources) [Free Resources](https://data-agents.co.uk/resources) Search # Our latest news and views Progressive, essential reading for marketers navigating the intersection of AI, data and marketing and the future of intelligent execution. Stay ahead of what’s next - before it becomes table stakes. ## [Sky's Loyalty Fix was an Admission of Defeat](https://data-agents.co.uk/blog/skys-loyalty-fix-was-an-admission-of-defeat) Sky's VIP loyalty overhaul made Marketing Week this week. The headline framed it as an insights story: Customer research revealed people wanted valuable rewards, not generic perks. The implication: ... [Read More](https://data-agents.co.uk/blog/skys-loyalty-fix-was-an-admission-of-defeat) #### Posts about insight # Articles about insight #### [Mar 16, 2026, 7:40:29 AM Sky's Loyalty Fix was an Admission of Defeat](https://data-agents.co.uk/blog/skys-loyalty-fix-was-an-admission-of-defeat) [Read](https://data-agents.co.uk/blog/skys-loyalty-fix-was-an-admission-of-defeat) ![Agentic AI solutions for marketers](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) ©2026 Foundry Data Ltd t/a Data Agents. All rights reserved. [Privacy Policy](https://data-agents.co.uk/privacy-policy) -