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The CMO’s Guide to AI in Insurance

AI won’t fix your broken workflows. It exposes them.

This whitepaper isn’t about tech stacks. It’s about how insurance marketers can evolve their operations – from experimentation to orchestration – using AI as a catalyst.

In partnership with i3, we explore what’s slowing the sector down, what high maturity looks like and how insurers are already applying AI to deliver uplift in conversion, retention and efficiency.

AI Performance Marketing for Insurers

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From Experimentation to Optimisation

The New Reality

How AI is replacing traditional workflows and what it means for your brand.


 

Future Roles

What the Marketing team of the near-future looks like and how it should be configured.


 

Best Practice

Case studies from 5 leading insurers with practical learnings you can apply.

 
“AI is reshaping how we engage, convert and retain – this whitepaper cuts through the noise and gave us a clear, commercial path forward”
 UK Insurance CMO, November 2025
 

Built for CMOs. Written for momentum.

We wrote this for senior marketing leaders who don’t need more noise – just clarity, strategy, and practical next steps.

Download the guide to benchmark your team, challenge your roadmap, and start making AI commercially useful.

In this guide, you’ll get:

A 4-stage AI Maturity Model built for insurance marketing

Real-world case studies from Progressive, Generali, Prudential and more

A roadmap of agents to deploy at each maturity stage

How to get moving in 90 minutes

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