---
title: From SEO to GEO Playbook | AI Search & Visibility Guide
description: Download the free “From SEO to GEO” playbook to win visibility in AI-powered search. Strategies, metrics & a 4-phase plan for senior marketers.
---

 Free download

# From SEO to GEO - The playbook senior marketers need in 2025

Generative AI has rewritten the rules of search. This playbook gives you the strategies, metrics, and action plans to win visibility in the AI-powered search era.

![Cover of the From SEO to GEO strategic playbook for senior marketers by Data Agents](https://data-agents.co.uk/hs-fs/hubfs/Untitled%20design%20(4).png?width=540&height=418&name=Untitled%20design%20(4).png)

### Get your copy

## Inside the Playbook: From SEO to GEO

#### The New Reality

How AI answers are replacing traditional search and what it means for your brand.

 

#### Core GEO Strategies

Practical steps to structure, distribute, and signal your content for AI citation.

 

#### Metrics for the GEO Era

The KPIs that now matter most for visibility and performance.

 

*“GEO is the fastest-moving front in AI for performance marketers – this playbook gave us the clarity we needed to act decisively.”*

 UK Retail CMO, July 2025

 

Google’s AI Overviews, ChatGPT and Perplexity are cutting organic traffic by up to **64%** in some sectors. The top-of-funnel is now dominated by AI-curated answers, not blue links.

If your brand isn’t cited in those answers, you may be invisible to your next customer.

This strategic playbook gives you:

> A clear **4-phase execution model** for Generative Engine Optimisation (GEO)

> The **new GEO metrics** to replace outdated SEO KPIs

> **Five core strategies** to make your brand the answer AI engines choose

> **Sector-specific examples** for retail, travel, insurance, and gaming

> Practical **“jobs to be done”** your teams can action immediately

### Get your copy

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