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From SEO to GEO - The playbook senior marketers need in 2025

Generative AI has rewritten the rules of search. This playbook gives you the strategies, metrics, and action plans to win visibility in the AI-powered search era.

Cover of the From SEO to GEO strategic playbook for senior marketers by Data Agents

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Inside the Playbook: From SEO to GEO

The New Reality

How AI answers are replacing traditional search and what it means for your brand.


 

Core GEO Strategies

Practical steps to structure, distribute, and signal your content for AI citation.


 

Metrics for the GEO Era

The KPIs that now matter most for visibility and performance.

 
“GEO is the fastest-moving front in AI for performance marketers – this playbook gave us the clarity we needed to act decisively.”
 UK Retail CMO, July 2025
 

Google’s AI Overviews, ChatGPT and Perplexity are cutting organic traffic by up to 64% in some sectors. The top-of-funnel is now dominated by AI-curated answers, not blue links.

If your brand isn’t cited in those answers, you may be invisible to your next customer.

This strategic playbook gives you:

A clear 4-phase execution model for Generative Engine Optimisation (GEO)

The new GEO metrics to replace outdated SEO KPIs

Five core strategies to make your brand the answer AI engines choose

Sector-specific examples for retail, travel, insurance, and gaming

Practical “jobs to be done” your teams can action immediately

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