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AI-POWERED SPONSORSHIP EVALUATION

Score every asset. Defend every decision. In real time.

A continuous evaluation platform for global sponsorship portfolios. One transparent framework across sport, music, culture and purpose. Equity and commercial outcomes scored on the same scale, in the same view.

From £19,495

Three engagement tiers / Configured to your portfolio / Methodology visible & auditable

Start the conversation

Continuous, not annual

Always-on evaluation between survey waves — not a deck delivered after the decision.

One comparable score

Sport, music, culture and purpose on the same dial. Defensible at board level.

Methodology visible

Weights editable, assumptions auditable. Not a black box.

Sponsorship is one of the last marketing investments still run on gut feel.

  1. 01Evaluation is annual, not live. Brands learn a sponsorship missed its numbers six months after the season ended.
  2. 02Methodologies are inconsistent. Football is measured differently to music, which is measured differently to culture. Boards can't compare.
  3. 03Equity and commercial sit in different decks. Brand teams talk Trust and Advocacy. Finance wants pipeline and ROI. They rarely meet on the same page.
  4. 04Renewals are won on relationships, not evidence. Multi-million-pound assets get defended with a narrative, not a scorecard.

What SponsorshipAI does.

Five steps. One framework. A defensible view of every sponsorship.

01

Configure

Brand objectives, audience priorities and dimension weights set against your portfolio. The framework is calibrated to you, not generic.

02

Score

Stated, behavioural and commercial signal blended into one Brand Fit score per asset (0–100), refreshed continuously. Equity and ROI in one view.

03

Compare

Every asset on the same dial. Premier League vs Marathon vs Festival vs Cultural Institution — directly comparable, transparently weighted.

04

Model

Scenario engine for portfolio decisions. What if we shifted 15% to community? What's the equity impact of dropping the smallest asset? Answers in seconds, not weeks.

05

Decide

Renewal intelligence, sentiment alerts, and an AI chat layer that answers portfolio questions in plain English. Built for the decisions you actually make.

PORTFOLIO BRAND FIT

A portfolio scored on one defensible scale.

72

Portfolio Brand Fit +4 vs LY

14:1

Portfolio ROI +1.8 vs LY

23

Assets scored +5 YoY

87

Top asset score Marathon

3

At-risk assets Sentiment alert

£2.4M

Reallocation upside Modelled

Illustrative metrics. Your SponsorshipAI output is configured to your portfolio, weights and KPIs.

What you get.

Portfolio scorecard

Every asset scored on one defensible scale. Equity and commercial in one view, refreshed continuously.

Asset 360

Per-asset deep dive — drivers, sentiment, ROI, audience cut-throughs, and how it stacks against the portfolio benchmark.

Scenario engine

Model reallocations, renewals and activation shifts. See the equity and ROI impact before the decision is made.

Renewal intelligence

A board-ready evidence pack for every asset coming up for renewal. Score, scenario, recommendation.

SPONSORSHIPAI CHAT

Ask the portfolio. In plain English.

"Hello — I'm your SponsorshipAI assistant. I can query your governed evaluation data and answer portfolio questions in real time. Ask me about Brand Fit, ROI, scenarios, renewals, or where the equity is moving."

  • Compare assets
  • What's at risk
  • Scenario shift
  • Renewal case
Which assets are at risk of underdelivering this year?

Three at-risk assets

  • Festival circuit−12 ptsBrand Fit down 12 pts vs forecast. Sentiment drop in week 2 driven by ticketing complaints. Trust dimension underperforming.
  • Cultural institution−8 ptsAwareness on track but perception flat. Activation skewed to logo placement; values-aligned content underweight.
  • Sport asset, EMEA−6 ptsAdvocacy drift in target audience. Renewal modelled at 0.7x current ROI without activation rework.

Continuous. Defensible. Configurable.

  • Continuous.Always-on evaluation between survey waves. Not a deck delivered after the decision.
  • Defensible.Methodology visible. Weights editable. Assumptions auditable end-to-end.
  • Comparable.One dial across sport, music, culture and purpose. Boards can finally compare.
  • Configurable.Calibrated to your portfolio, weights, audiences and survey cadence.
  • AI-native.Natural language chat over your governed evaluation data. Scenarios in seconds, not weeks.

For marketers who are done waiting for answers.

Let's talk