DiagnosticAI
AI-powered analysis using your live data. No tech lift. Executive facilitation. Clear action roadmap. The fastest way to understand what your data actually contains and what to do next.
Built by marketers. For marketers.
Not a tech vendor. Not a management consultancy. A team of senior marketing practitioners who got tired of watching great data go to waste.
WHO WE ARE
Data Agents is an AI strategy and execution consultancy. We turn marketing data into decisions — in weeks, not quarters.
We build and deploy AI agents that plug into existing marketing stacks, operate at analyst depth without analyst headcount, and deliver under fixed-price, fixed-time commercial terms. No retainers. No open-ended briefs. No dependency on your data team.
The model is straightforward: expert strategists directing AI agents on your live data. You get clarity on where growth lives and the execution to go after it — without a six-figure project and a six-month wait.
We have worked with clients including UKTV, Samsung, Barclays, IKEA, KFC, and Earth Animal. What they have in common: data-rich marketing operations that were not moving fast enough. We change that.
THE FOUNDER
Simon Spyer
Founder, Data Agents
Simon has 20 years of CRM, performance, and data-led marketing behind him — working with brands including Sainsbury's, IKEA, Barclays, Samsung, KFC, and News UK, on both the brand and agency side. He founded Data Agents after watching the same problem repeat itself across every organisation he worked with: teams buried in manual operations while AI tools went unused, or worse, badly implemented. The issue was never a shortage of data or software. It was a shortage of time, operational capacity, and systems that actually worked together.
Data Agents was built to solve that. Not with another platform. With expert-directed AI agents, built to specification, embedded in the stack that already exists — and delivering in weeks, not quarters.
Every engagement is led by a senior practitioner — not an account manager, not a junior analyst. The person who scopes the work runs the work. That is not how most agencies operate. It is how we do.
Our AI agents do the analytical heavy lifting. Our strategists shape the brief, interpret the outputs, and translate findings into a clear action plan. That pairing — expert direction and agentic execution — is what makes it possible to deliver analyst-depth insight in days rather than months.
We are deliberately not a large agency. We don't need to be. The model scales through agents, not headcount.
OUR APPROACH
Clarity, not code.
Most engagements start in the wrong place. Teams reach for technology before they have defined the problem. They buy a CDP before they know what question it needs to answer. They commission a data science programme before they know which data they actually have.
We start with your data and your commercial question. DiagnosticAI analyses your live data — no tech lift, no lengthy discovery phase — and returns a clear picture of where the value lives and what to do about it. From there, we build the specific agent that addresses the highest-priority challenge.
Every engagement runs under fixed-price, fixed-time terms. You know what you are buying before you start. You know what you will get back. There are no open-ended briefs, no dependency on your internal data team, and no rip-and-replace of your existing stack.
- No rip and replace. We plug into your existing stack.
- No bottlenecks. No dependency on your data team.
- Built by marketers. For marketers, not data scientists.
- Specific to you. Not a template. Not a tool.
HOW WE WORK COMMERCIALLY
Fixed Time. Fixed Output. Fixed Price.
Three ways to engage. All fixed price. All time-bound.
AgentLab
A focused build on your highest-priority data or marketing challenge. One agent. One outcome. Fully deployed into your existing stack.
Accelerator
Full KPI delivery programme. Multiple agents, expert strategists, measurable performance improvement. Scoped to your programme before we start.
Most clients start with DiagnosticAI. It is the fastest way to move from uncertainty to a clear plan — and it tells you exactly which challenge AgentLab or Accelerator should address next.
THE PROOF
From the work.
Ecommerce
SCV in 48 Hours. Growth Plan in 72.
Rich data, zero visibility. 90% lapsed customers. No clarity on retention drivers.
Single Customer View built in 48 hours. Growth engines identified in 72. 6-month roadmap — not a 60-page report.
~£3.9M growth potential identified immediately.
No tech lift. No waiting. Just fast integration, fast insight, and a clear path to more revenue.
Retail
Future VIP Scoring in Under 3 Weeks.
Millions of customers. No fast way to identify future VIPs.
Prototype model in 10 days. Live scoring engine in 3 weeks.
Practical predictive intelligence — not a 6–12 month data science programme.
Not a 6–12 month data science programme. A live scoring engine in 3 weeks.
Streamer
4-Week GEO Diagnostic. Fast Answers. Robust Plan.
Discoverability eroding fast. Content invisible where audiences were searching.
Cross-platform audit in days. Prioritised action plan. Zero disruption to teams.
Fast answers and a robust plan — clarity for planning and the foundation for always-on discoverability.
Cross-platform clarity in days. A roadmap ready before the next planning cycle.