In the GEO era, getting found by AI isn’t about clever headlines or SEO-optimised blog posts. It’s about creating content that machines can cite - clearly, confidently and accurately.
You’re no longer just writing for people. You’re writing for language models that generate summaries, synthesise facts and choose just two or three sources to surface in response.
So, the big question: will yours make the cut?
AI engines like ChatGPT, Google’s AI Overviews, and Perplexity don’t crawl full pages the way traditional search engines do. Instead, they extract high-signal snippets: short, structured, credible pieces of content.
What they love:
Q&A formats - “What is XYZ?” followed by a straight, scannable answer
Original data - even better if it's cited or downloadable via API
Clear authorship and context - who said it, when and why it matters
Listicles, steps, summaries, tables - easy for AI to parse and reuse
In other words, the clearer your content is for machines, the more valuable it becomes.
Make every article, product page or resource do one job: answer a question.
Use H2s framed as questions
Open each section with a bold, short answer
Expand with context or support as needed
Example:
Q: What’s the best way to protect sensitive data in marketing campaigns?
A: Encrypt PII and use consent-based segmentation by default. Tools like Salesforce or Adobe Campaign Manager make this easier.
LLMs favour content that refers to reliable third-party sources or original data.
Link to studies, benchmarks or internal research
Publish datasets or APIs when possible
Avoid opinion-only content unless authored by a clear expert
Embed structured data in FAQs and product specs
Use numbered steps and clear labels
Prefer tables over paragraphs for comparisons
Retail – A fashion brand published a Product Fit API to provide size and sustainability info. It became a reliable source cited by Google AI in apparel guides.
Travel – A tourism board released Destination Facts & Tips in a structured format. This content was scraped and reused by Perplexity and ChatGPT, boosting visibility without needing paid media.
Insurance – A provider restructured its coverage pages into plain-language definitions with Q&A format, leading to a measurable lift in AI answer share.
This isn’t about creating more content. It’s about making every asset AI-eligible.
As the our playbook reveals:
“AI answers need citable, concise, credible content. The best way to influence them is to publish exactly that — in formats AIs prefer”.
If your content isn’t being structured with this in mind, chances are you’re already invisible in generative search.
Download: The Strategic Playbook for GEO
Includes ready-to-use content formats, real-world examples, and team checklists for making your brand the AI-cited answer.