--- title: | ai description: ai | Progressive, essential reading for marketers navigating the intersection of AI, data and marketing and the future of intelligent execution. image: https://data-agents.co.uk/hubfs/AI-Generated%20Media/Images/A%2021%20ratio%20abstract%20digital%20composition%20symbolizing%20collaboration%20between%20human%20and%20AI%20Use%20layered%20gradients%20flowing%20data%20lines%20and%20intersecting%20geometric%20shapes%20to%20represent%20logic%20speed%20and%20automation%20Include%20subtle%20silhouettes%20or%20outlines%20of%20a%20huma.png --- [Skip to main content](https://data-agents.co.uk/blog/tag/ai/page/1#main) [![Data Agents Logo - Blue PNG (208 x 70 px) (1)](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) ![Data Agents Logo - Blue PNG](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG.png?width=200&height=200&name=Data%20Agents%20Logo%20-%20Blue%20PNG.png) ![Data Agents Logo - Blue PNG (208 x 70 px) (1)](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) ![Data Agents Logo - Blue PNG](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG.png?width=200&height=200&name=Data%20Agents%20Logo%20-%20Blue%20PNG.png)](https://data-agents.co.uk/) - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) Open main navigation Close main navigation - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) - Search - [Free Resources](https://data-agents.co.uk/resources) [Free Resources](https://data-agents.co.uk/resources) Search # Our latest news and views Progressive, essential reading for marketers navigating the intersection of AI, data and marketing and the future of intelligent execution. Stay ahead of what’s next - before it becomes table stakes. ## [Where we use AI in customer analytics and where we don't](https://data-agents.co.uk/blog/where-we-use-ai-in-customer-analytics-and-where-we-dont) We've spent the past year building customer analytics with AI agents. The same few jobs keep coming up where AI reliably works well. There's also a clear set where we tell clients not to use it. This ... [Read More](https://data-agents.co.uk/blog/where-we-use-ai-in-customer-analytics-and-where-we-dont) #### Posts about ai ###### [AI agents in customer analytics: what a year of builds taught us](https://data-agents.co.uk/blog/ai-agents-in-customer-analytics-what-a-year-of-builds-taught-us) ###### [Keyword research is dead. Prompt research is what matters now.](https://data-agents.co.uk/blog/prompt-research-beats-keyword-research) ###### [Most marketing compensates for weak strategy with high frequency](https://data-agents.co.uk/blog/weak-strategy-high-frequency-abba-newbery) ###### [Data ownership beats model sophistication in enterprise AI](https://data-agents.co.uk/blog/data-ownership-beats-ai-sophistication-ula-nairne-stelia) ###### [![For every pound a marketing team spends on software, it spends roughly six on the people running it.](https://data-agents.co.uk/hubfs/Gemini_Generated_Image_5zmtm25zmtm25zmt.png) The £1:£6 problem in marketing services: what changes when AI agents own the work](https://data-agents.co.uk/blog/the-16-problem-in-marketing-services-what-changes-when-ai-agents-own-the-work) ###### [Brief quality beats AI intelligence](https://data-agents.co.uk/blog/brief-quality-beats-ai-intelligence) ###### [Your AI Reporting Tool Is Visualising Fiction](https://data-agents.co.uk/blog/ai-reporting-visualising-lies-faster) ###### [![AI ROI is decided before you buy. ](https://data-agents.co.uk/hubfs/Gemini_Generated_Image_60qpaz60qpaz60qp%20Medium.png) Stop Evaluating AI Tools. Start Auditing Your Data.](https://data-agents.co.uk/blog/stop-evaluating-ai-tools.-start-auditing-your-data) ###### [![AI-accelerated marketing delivers results when it's built on solid strategy and real customer insight.](https://data-agents.co.uk/hubfs/Gemini_Generated_Image_cxcdbdcxcdbdcxcd.png) AI-Accelerated Marketing: Why Strategy Still Determines the Outcome](https://data-agents.co.uk/blog/ai-accelerated-marketing-why-strategy-still-determines-the-outcome) # Articles about ai #### [Aug 19, 2026, 1:02:26 PM Where we use AI in customer analytics and where we don't](https://data-agents.co.uk/blog/where-we-use-ai-in-customer-analytics-and-where-we-dont) [Read](https://data-agents.co.uk/blog/where-we-use-ai-in-customer-analytics-and-where-we-dont) #### [Aug 13, 2026, 11:55:36 AM AI agents in customer analytics: what a year of builds taught us](https://data-agents.co.uk/blog/ai-agents-in-customer-analytics-what-a-year-of-builds-taught-us) [Read](https://data-agents.co.uk/blog/ai-agents-in-customer-analytics-what-a-year-of-builds-taught-us) #### [Jun 15, 2026, 9:45:57 AM Keyword research is dead. Prompt research is what matters now.](https://data-agents.co.uk/blog/prompt-research-beats-keyword-research) [Read](https://data-agents.co.uk/blog/prompt-research-beats-keyword-research) #### [May 29, 2026, 9:29:31 AM Most marketing compensates for weak strategy with high frequency](https://data-agents.co.uk/blog/weak-strategy-high-frequency-abba-newbery) [Read](https://data-agents.co.uk/blog/weak-strategy-high-frequency-abba-newbery) #### [May 16, 2026, 5:32:40 AM Data ownership beats model sophistication in enterprise AI](https://data-agents.co.uk/blog/data-ownership-beats-ai-sophistication-ula-nairne-stelia) [Read](https://data-agents.co.uk/blog/data-ownership-beats-ai-sophistication-ula-nairne-stelia) #### [May 12, 2026, 5:04:45 AM The £1:£6 problem in marketing services: what changes when AI agents own the work](https://data-agents.co.uk/blog/the-16-problem-in-marketing-services-what-changes-when-ai-agents-own-the-work) [Read](https://data-agents.co.uk/blog/the-16-problem-in-marketing-services-what-changes-when-ai-agents-own-the-work) #### [Apr 28, 2026, 11:45:11 AM Brief quality beats AI intelligence](https://data-agents.co.uk/blog/brief-quality-beats-ai-intelligence) [Read](https://data-agents.co.uk/blog/brief-quality-beats-ai-intelligence) #### [Apr 20, 2026, 6:25:54 AM Your AI Reporting Tool Is Visualising Fiction](https://data-agents.co.uk/blog/ai-reporting-visualising-lies-faster) [Read](https://data-agents.co.uk/blog/ai-reporting-visualising-lies-faster) #### [Apr 10, 2026, 10:28:36 AM Stop Evaluating AI Tools. Start Auditing Your Data.](https://data-agents.co.uk/blog/stop-evaluating-ai-tools.-start-auditing-your-data) [Read](https://data-agents.co.uk/blog/stop-evaluating-ai-tools.-start-auditing-your-data) #### [Apr 10, 2026, 9:11:49 AM AI-Accelerated Marketing: Why Strategy Still Determines the Outcome](https://data-agents.co.uk/blog/ai-accelerated-marketing-why-strategy-still-determines-the-outcome) [Read](https://data-agents.co.uk/blog/ai-accelerated-marketing-why-strategy-still-determines-the-outcome) ![Agentic AI solutions for marketers](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) ©2026 Foundry Data Ltd t/a Data Agents. 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