--- title: | Simon Spyer (4) description: Progressive, essential reading for marketers navigating the intersection of AI, data and marketing and the future of intelligent execution. (4) image: https://data-agents.co.uk/hubfs/AI-Generated%20Media/Images/A%2021%20ratio%20abstract%20digital%20composition%20symbolizing%20collaboration%20between%20human%20and%20AI%20Use%20layered%20gradients%20flowing%20data%20lines%20and%20intersecting%20geometric%20shapes%20to%20represent%20logic%20speed%20and%20automation%20Include%20subtle%20silhouettes%20or%20outlines%20of%20a%20huma.png --- [Skip to main content](https://data-agents.co.uk/blog/author/simon-spyer/page/4#main) [![Data Agents Logo - Blue PNG (208 x 70 px) (1)](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) ![Data Agents Logo - Blue PNG](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG.png?width=200&height=200&name=Data%20Agents%20Logo%20-%20Blue%20PNG.png) ![Data Agents Logo - Blue PNG (208 x 70 px) (1)](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) ![Data Agents Logo - Blue PNG](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG.png?width=200&height=200&name=Data%20Agents%20Logo%20-%20Blue%20PNG.png)](https://data-agents.co.uk/) - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) Open main navigation Close main navigation - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) - Search - [Free Resources](https://data-agents.co.uk/resources) [Free Resources](https://data-agents.co.uk/resources) Search # Our latest news and views Progressive, essential reading for marketers navigating the intersection of AI, data and marketing and the future of intelligent execution. Stay ahead of what’s next - before it becomes table stakes. ## [Why Marketers Must Wake Up to the EU AI Act](https://data-agents.co.uk/blog/why-marketers-must-wake-up-to-the-eu-ai-act) If you think the EU AI Act is just about ChatGPT, think again. The Act, in force since August 2024, is the most comprehensive AI regulation in the world - and it applies to all forms of AI, not just ... [Read More](https://data-agents.co.uk/blog/why-marketers-must-wake-up-to-the-eu-ai-act) #### More from Simon Spyer ###### [![Collaboration between human expertise and AI agents in a modern marketing](https://data-agents.co.uk/hubfs/cc567340abf7164094f29c429473cd4eea141cbfbe16fa86bdcb2aae4e252d57.png) From Colleague to Co-Pilot: How Agentic AI is Transforming Marketing Execution](https://data-agents.co.uk/blog/from-colleague-to-co-pilot-how-agentic-ai-is-transforming-marketing-execution) ###### [![](https://data-agents.co.uk/hubfs/39a83591b989b227d53aa7064de89c3a78a599c65e8fd94d29d0d7e04e1b4045.png) Why AI Agents Beat Legacy Agencies - With the Right Experts at the Controls](https://data-agents.co.uk/blog/why-ai-agents-beat-legacy-agencies-with-experts-at-the-controls) # All articles from Simon Spyer #### [compliance • Jul 8, 2025, 1:08:30 PM Why Marketers Must Wake Up to the EU AI Act](https://data-agents.co.uk/blog/why-marketers-must-wake-up-to-the-eu-ai-act) [Read article](https://data-agents.co.uk/blog/why-marketers-must-wake-up-to-the-eu-ai-act) #### [Jul 5, 2025, 10:08:59 AM From Colleague to Co-Pilot: How Agentic AI is Transforming Marketing Execution](https://data-agents.co.uk/blog/from-colleague-to-co-pilot-how-agentic-ai-is-transforming-marketing-execution) [Read article](https://data-agents.co.uk/blog/from-colleague-to-co-pilot-how-agentic-ai-is-transforming-marketing-execution) #### [Jul 5, 2025, 9:23:14 AM Why AI Agents Beat Legacy Agencies - With the Right Experts at the Controls](https://data-agents.co.uk/blog/why-ai-agents-beat-legacy-agencies-with-experts-at-the-controls) [Read article](https://data-agents.co.uk/blog/why-ai-agents-beat-legacy-agencies-with-experts-at-the-controls) [Simon Spyer](https://data-agents.co.uk/blog/author/simon-spyer) #### Topics - [compliance](https://data-agents.co.uk/blog/tag/compliance) - [legal](https://data-agents.co.uk/blog/tag/legal) - [ai](https://data-agents.co.uk/blog/tag/ai) - [marketing](https://data-agents.co.uk/blog/tag/marketing) ![Agentic AI solutions for marketers](https://data-agents.co.uk/hs-fs/hubfs/Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png?width=205&height=74&name=Data%20Agents%20Logo%20-%20Blue%20PNG%20(208%20x%2070%20px)%20(1).png) - [What are AI Marketing Agents?](https://data-agents.co.uk/what-are-ai-marketing-agents) - [Find Your Agent](https://chatgpt.com/g/g-685ebcd6d8048191a979be105f53ad6c-agent-finder-from-data-agents) - [Blog](https://data-agents.co.uk/blog) - [About](https://data-agents.co.uk/how-data-agents-deliver-impact) ©2026 Foundry Data Ltd t/a Data Agents. 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